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Advancement Benchmarking in Independent Schools: What should we measure, and why?
• Mary K. Carrasco, Senior Vice President, GG+A
• Elizabeth Kolb Farr, Senior Vice President and Independent Schools Practice Leader, GG+A
• Ann Snyder, Senior Director for Communities Engagement, CASE

Join three thought leaders in independent school fundraising for a discussion on collecting, analyzing, and benchmarking fundraising data in independent schools. With ever more pressure to increase philanthropic revenue in school advancement programs, combined with limited staff resources to perform analytics and benchmarking, how should advancement staff be measuring success and informing strategy and tactics for fundraising? What matters? Cost per dollar raised? Board giving? Alumni participation? If none of these common benchmarks, then what? Hear from these leaders about the key data points any independent school program should be measuring and benchmarking against its peers. Ann Snyder will also discuss CASE and NAIS’s recently-launched partnership in collecting independent school fundraising data and some of the benefits of the partnership.

Oct 3, 2022 12:00 PM in Central Time (US and Canada)

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